W HOTELS presented the final tour of the #WBLACKBOX series at the newly opened W Xiamen hotel Nov. 26. Bold and fearless, the W brand has always been adhering to the maverick attitude and passion for fun experiences, playing cool notes and leading cultural trends. Chace (Zhu Yihan), the first invited guest music curator of W Hotels in China, preformed in Xiamen, following the Shanghai and Changsha stops, bringing electronic music, which is popular among the younger generation. Chace played live music with local characteristics (Live Set), conveying the passion of W brand music and leading guests to enjoy the Xiamen night life. The newly opened W Xiamen is eager to break the perception of the destination and create a trend-setting urban social center for guests. The black and white piano keys found everywhere in the hotel, from the elevator room to the public areas, fully demonstrate the city’s love for music, which is in line with the musical DNA of the W Hotels brand. During the #WBLACKBOX tour, guest music curator Chace and W Xiamen’s resident DJ Marc Lussier initiated an interactive conversation with the guests about the cultural diversity of Xiamen and the current local music scene. Chace not only shared his insights of Xiamen culture and local fashion trends with the guests, but also gave professional suggestions and recommendations for future music styles that W Xiamen could try out based on his rich experiences in performing in different seaside cities at home and abroad. After the conversation, the exciting musical feast kicked off in high spirits at W Xiamen’s signature HEAT Bar. With his unique mixing skills and striking performance style, Chace took the center of the double-deck inspired stage amidst much anticipation and led the guests into a burning journey of intertwined musical notes. W Xiamen’s resident DJ Lussier also returned to the stage, injecting warmth and vitality into the night with his infectiously dynamic beats in front of an animation of tree shadows and flames projected by LED light columns. The end of the music party in Xiamen also announced the official end of the #WBLACKBOX trendy culture tour. From summer to early winter, across three cities, Shanghai, Changsha and Xiamen, #WBLACKBOX and Chace, the music genius, gave many music lovers a spectacular audio-visual feast, unlocking the current personalized music and emerging trend culture together. “Working with W Hotels has been a fresh and memorable experience. I am very happy to be able to start a dialogue with today’s young generation of music lovers for the first time as the brand’s guest music curator, and this experience has also given me a deep sense of the real link that W Hotels has built with their guests through music,” said Chace. “The four stops of the #WBLACKBOX tour also gave me a lot of new insights into the music culture of the destinations through in-depth conversations with the resident DJs at each W hotel, and this fully illustrates the W brand’s mission to help guests around the world to continue to discover the world’s trendsetting music.”(SD News) | 