L’Oreal has rolled out the Colorsonic, a device meant to make dying your hair at home more convenient. The Colorsonic doesn’t look too far off from other hair styling gadgets. The top half has a nozzle with bristles, while the bottom half stores a cartridge containing a mix of formula. The device works by dispensing the correct amount of hair color and then the bristles oscillate over 300 times a minute at a specific angle to evenly apply the color. Basically, the idea behind the device is you could simply turn it on, brush it through your hair, and get perfect color. Though L’Oreal says those with darker hair colors will still need to bleach beforehand; the Colorsonic only handles the coloration process. According to Guive Balooch, global vice president of L’Oreal’s Technology Incubator, the Colorsonic has been several years in the making, with four to five of those spent on making the oxidative formula compatible with the device itself. Balooch says the device also won’t be limited in color choices, with more being added over time. As an added bonus, L’Oreal says each cartridge uses 54 percent less plastic than typical at-home dye kits. While that’s the consumer side of things, L’Oreal is also planning on adding a new Coloright system to salons. The Coloright system looks like a high-tech booth and includes a virtual try-on for 1,500 shades, as well as a hair assessment where you can measure the color of your hair and its porosity. Salon-goers would then be able to create a profile within the Coloright system so they can then get the right hair color at any participating salon. Coloright is already in some salons in France and is planned to have a full-scale launch toward the end of 2022 or early 2023. Meanwhile, Colorsonic will launch under the L’Oreal Paris brand. Pricing is still in the works, and cartridges will be sold separately. (SD-Agencies) | 