CHINA Brand Day 2024 commenced in Shanghai on May 10, marking a pivotal moment in the nation’s ongoing commitment to fostering brand excellence and recognition. This event, held at Shanghai’s World Expo Exhibition & Convention Center, unfolds its magnificence until May 14. Under the theme of “Better Quality, Bright Future for Chinese Brands,” the ambiance is set for a series of engaging activities designed to propel brand development forward. A diverse array of events await participants, including a grand opening ceremony, a brand development conference, an immersive expo, and enlightening guidance sessions facilitating entities in orchestrating impactful brand initiatives. Nearly 1,800 enterprises participate in the event. The Guangdong Pavilion displays strengths and future directions across different fields, using digital displays, VR, physical exhibits, and interactive experiences to showcase innovation. The focus is on tech advancements, highlighting achievements in areas such as robotics and green technology. The event features an offline exhibit covering 70,000 square meters, alongside an online platform launched May 10, creating a year-round brand showcase. Enterprises display groundbreaking advancements in carbon reduction strategies, accentuated by remarkable projects like the Shengli Oilfield’s CCUS initiative, heralded for its annual reduction of 1 million tons in emissions. Innovations reverberate across the air, land, and sea, with standout contributions from entities like China Railway Construction exemplifying eco-conscious methodologies and Southern Power Grid’s clean energy station heralding a transformative shift towards sustainability. The event demonstrates how Chinese enterprises are advancing in development and sustainability, emphasizing the importance of going “new” and “green.” Since 2017, May 10 has been observed as China Brand Day, focusing on promoting brand development concepts, fostering a brand friendly environment, and enhancing China’s branding achievements. The event was captured by Shenzhen Daily photographer Liu Xudong. (Windy Shao) | 