The EyeShenzhen international informaiton platform has received prestigious recognition as a model case exemplifying in-depth integration, development, and innovation within China’s newspaper industry in the multimedia communication development category. This acknowledgment affirms EyeShenzhen’s status as the primary branding IP for Shenzhen. EyeShenzhen currently has six projects: one portal, one matrix, one system, one lab, one group, and one showroom. One portal: The EyeShenzhen multi-language official website provides e-services connected with various government websites to help expats navigate visa applications and other legal issues. It also includes a leisure life guide and all-inclusive, up-to-date information for residents, investors, and visitors alike. One lab: By creating multilingual AI presenters and releasing EyeShenzhen Data, the digital subscription product EyeShenzhen Newsletter, and the NFT creative digital media collection “EyeShenzhener,” The EyeShenzhen Digital Media AI Lab focuses on the comprehensive digital presentation of city branding. One matrix: EyeShenzhen’s social media “influence matrix” is taking shape at home and abroad through the maintenance of dynamic accounts on social media platforms like WeChat, TikTok, YouTube, Facebook, X (formerly Twitter), and Instagram. One group: The Shenzhen Global Communication Ambassadors. program attracts and recruits expat talent from all walks of life who live and work in Shenzhen. It is also establishing a special thinktank of elite global ambassadors from various countries, and to spreading Shenzhen’s stories to all parts of the world. One showroom: The EyeShenzhen Showroom is a product of EyeShenzhen’s deep understanding of social patterns in the global internet era. A creative space for global communication in Shenzhen, the showroom has successfully integrated elements of globalization and technology to innovatively promote the city abroad. With a welcome center, an exhibition center, and an exchange center, this dynamic space integrates urban marketing and global promotion with experience and communications expertise. One system: “Digital EyeShenzhen” is bringing together images, videos, sounds, text, publications, design materials, H5, mini program products, VR products, external communication projects and cases, and other resources to create a shared digital resource library for Shenzhen. | 