Editor’s note While China has long been known as the "factory of the world," the Made-in-China label is often associated with cheap, low-quality products. However, this perception is changing. Driven by increasing investment in research and development and evolving consumer spending patterns, many Chinese manufacturers are advancing up the value chain and gaining ground in the high-end market. We hereby present a series of stories that examine these changes in the country's manufacturing sector. The following focuses on how China's consumer electronics makers are expanding their footprints in the high-end market. CHINA, once deemed the "factory of the world" for churning out low-cost products and serving as a contract manufacturing hub for multinational brands, is now seeing its consumer electronics enterprises ride the AI wave to move up the value chain and cash in on the high-end market. Among the rising stars is Dreame Technology, a leading smart home appliance manufacturer headquartered in Suzhou, eastern China's Jiangsu Province. Founded in 2017, the company sold 3.96 million robotic vacuum cleaners last year, a year-on-year increase of nearly 60%, with its products reaching over 100 countries and regions. At a product launch event in March this year, Dreame unveiled 11 new products, including its first AI-powered window-cleaning robot. Among the standout innovations was a robotic vacuum featuring a bionic, multi-joint arm capable of extending up to 33 centimeters and cleaning narrow spaces with the help of cleaning tools. Another notable feature is its ability to automatically change mop cloths, allowing for dedicated mopping in specific zones. Dreame's latest robotic vacuum cleaners integrate DeepSeek, enabling more smart voice interaction. The company's AI model can recognize more than 200 types of obstacles. Furthermore, its robotic vacuums are equipped with the latest generation of robotic arms to perform tasks such as tidying up obstacles and picking up trash on floors. "AI technology can make the vacuum cleaners think more like humans," said Meng Jia, president of Dreame's robotic vacuum business. "Embodied AI will pave the way for the introduction of home service robots." Meng said Dreame could make home service robots with robotic arms and wheels for feet to step over common doorsills as early as next year, and there is potential for humanoid robots capable of climbing stairs in the future. Algorithms and computing power are important, he explained. "For products that can tidy up rooms, offer emotional companionship, or assist in caring for children and seniors, we need to harness AI and develop related software." Dreame's focus on R&D has been crucial to its rise — research staff make up 60% of its workforce. Moreover, R&D spending accounts for 7% of its total revenue, significantly higher than that of traditional home appliance makers. To tap the premium market segment, Dreame has introduced smart home appliances and kitchen solutions. It plans to leverage its global resource advantage to increase sales of smart home appliances. "Technological innovations and the development of product functions according to the usage habits of local consumers are key to penetrating the market," Meng said. Indeed, Chinese enterprises are moving towards high-end development, boosted by the country's eye-catching achievements in the global technology and innovation-driven fields, according to Gary Cai, head of the Macroeconomic Research Institute of the KPMG China Research Center. MiMouse Technology, a startup established in 2015 in Hefei, capital of eastern China's Anhui Province, serves as yet another outstanding example of how Chinese consumer electronics enterprises are leveraging AI to transform traditional hardware. Within a year of its launch, MiMouse developed a smart voice mouse with a speech recognition speed of 400 words per minute and an accuracy rate of 98%. "In the beginning, we wanted to help people with typing difficulties. Later, we added machine translation and then smart writing features powered by large language models," said Feng Haihong, founder of MiMouse. Since 2015, the company has rolled out nearly 200 major updates to improve functionality and the user experience. In 2023, MiMouse launched its first smart mouse powered by a large language model. Leveraging major AI models like DeepSeek and ChatGPT, the smart mouse allows users to create PowerPoint presentations, articles, code, poems, and more using simple voice commands. The product sold over 100,000 units within one month of its launch and has consistently topped the sales charts on China's leading e-commerce platforms. "The AI era is reshaping hardware, bringing growth opportunities and challenges," said Feng, noting that the company has doubled its R&D investment to more than 20 million yuan (US$2.8 million) annually. The company sold more than 400,000 AI mice in 2024, hitting a sales revenue of nearly 100 million yuan. A proportion of sales came from overseas markets, including the United States, Japan, and India. In February this year, the company received two orders from U.S. customers totaling 10,000 units. "Going global is now our key strategy," said Feng, adding that "China's competitive edge in consumer electronics comes from its strong R&D workforce and comprehensive supply chain, which enables better products at lower costs." He noted that the company has upgraded its software to support multiple languages and set up overseas AI servers to improve the user experience. MiMouse also plans to expand its smart office lineup with new products, such as AI pens and transcription-enabled recording cards, aiming to integrate AI into everyday work and life. To accelerate the adoption of smart, high-end home appliances in more households, Chinese policymakers have introduced a range of measures, including trade-in subsidies for old appliances and energy-saving vouchers, to lower the barrier to accessing premium products. A recent trade-in campaign organized by the China Household Electrical Appliances Service Association has focused on smart products equipped with AI technology, covering cutting-edge categories such as smart refrigerators, self-adaptive air conditioners, and kitchen appliances with AI voice interaction, said Zhao Jie, vice president of the association. "The campaign is expected to unleash consumption potential worth over 100 billion yuan, drive industrial upgrading through high-end supply, and facilitate the transformation of China's manufacturing sector from traditional to smart," Zhao said. (Xinhua) | 